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MEDIA
Facebook wants big media companies like BuzzFeed and the New York Times to use its new livestreaming video service. So it’s paying them to do it.
In recent weeks Facebook has been pushing influential media properties and celebrities to use its Facebook Live product, which makes it easy to stream live video from your phone. Facebook has a lot of rewards for people who do what Facebook likes, and one of them is cash.
“We’re working with a few partners, and in some of the cases that includes a financial incentive,” Fidji Simo, the product director in charge of Facebook’s Live video push, toldRe/code.
Re/code reported last month that Facebook wanted to pay celebrities to use Facebook Live. This is the first time the company has acknowledged that it’s also paying media companies to use the new service.
Sources say Facebook is paying the New York Times, BuzzFeed and the Huffington Post, among other publishers. We think, but haven’t confirmed, that Vox Media* — the company that owns this website — is getting paid, too, according to sources.
Update: Tastemade, the video network focused on food and travel content, announced Wednesday that it will soon broadcast 100 live, exclusive videos per month on Facebook. Sources tell us that Tastemade is also part of this group of publishers Facebook is paying to use the product.
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